Mary Meeker’s Trend Report Fails As Content. Here’s How to Fix It.
Each year Kleiner Perkins Caufield Byers partner Mary Meeker releases her annual internet trends report. Each year, the tech press fawns over her findings. This year was no exception. But when you review her work through a content strategy lens, you find that no matter how well-researched her points are, the document itself fails as […]
