Micromarketing Is the Ultimate ABM Strategy: Greg’s #B2BMX Keynote
Last week I had the pleasure of keynoting B2B Marketing Exchange: Next-Level ABM — the first edition of the popular B2BMX conference to focus specifically on best practices in account-based marketing. And the first to go entirely virtual in light of the pandemic. This keynote was a bit different from my typical talk. For starters, it drew heavily […]
