Axiom provides high-calibre on-demand legal talent to corporate law departments, freeing chief counsels from the traditional choice between hiring full-time staff vs outsourcing to a pricey white shoe firm. Anyone familiar with the gig economy should understand the concept — but Axiom needed to get legal eagles on board with the idea that the gig model is a good model for more than just food delivery and freelance grunt work.

Axiom engaged us to make the argument. Our thought leadership position paper – Rethinking Legal Talent — was right on brief. Writing for the time-strapped and stressed-out corporate chief counsel, we went with punchy, scannable copy with plenty of bulleted lists, pull quotes, and call-outs. The asset’s crisp, clean design draws the reader’s eye to key points, verbatim quotes, and calls-to-action.

We rest, your honor.