Some marketers worry that thought leadership content is great for attracting attention but falls short for creating demand. Working as content marketing agency of record for Blackbaud’s Corporations and Foundations team, VERDINO proved that bold ideas do drive prospects to action. 

Recognizing that philanthropy was ripe for a mindset shift — from measuring giving as an input to understanding the impact those gifts can make — we worked with Blackbaud subject matter experts to establish and express a provocative perspective on the importance of measuring results and the role of technology in making that happen.

The resulting thought leadership paper — The Point of Impact — was the cornerstone of an ongoing conversation with customers about the importance of measuring outcomes. And just as importantly, it became the Corporation and Foundations team’s top source of qualified leads.