Free e-Book: 10 Content Strategy Questions Every Organization Must Answer
Today, we’re excited to let our newest creation loose in the wild — our very first e-book. ‘10 Content Strategy Questions Every Organization Must Answer’ is based on our popular blog post of the same name, and newly expanded with plenty of fresh content. Still, it’s a breezy read for busy executives, and by the […]
Why You Don’t Have a Content Strategy (And What To Do About It)
Nearly all B2B enterprises use content marketing. They’re doing more of it each year and spending more money on it than ever before — on average, 25% of their total marketing spend, according to research from Content Marketing Institute and MarketingProfs. Yet 65% have no written content strategy, 71% aren’t clear what content marketing success […]
Is Your Content Ready for the “Mobile Now”?
Regular readers will recall, I spoke at Content Marketing Institute’s Intelligent Content Conference earlier this year. My topic was content strategy for the untethered world — essentially, how brands should make their content ready for a future in which the number of interfaces by which that content will be consumed grows nearly infinite. At the […]
B2B Brands Stumped By Strategy
Content Marketing Institute continues to find new ways to slice and dice their 2016 study of business-to-business content benchmarks. Most recently, they released a report focused on larger enterprises (1,000+ employees), with findings that closely mirrored the more general report they released earlier in the year. In a post highlighting a few key insights from […]
5 Ways Stories Drive Business Transformation Success
Sree Sreenivasan, Chief Digital Officer at New York’s Metropolitan Museum of Art, once said that the future of all business is about storytelling. It’s telling (pun intended) that the man charged with bringing his venerable institution into the technology-driven 21st century would point to a something as old fashioned as storytelling when envisioning the future […]
Highlights from My #IntelContent Talk
Last week, I had the pleasure of speaking at the eighth annual (and newly revamped) Intelligent Content Conference. I spoke about “The Untethered World”, or how content strategists and content marketers can prepare for a world beyond mobile. Attendees have access to my full presentation slides and video, but I wanted to share some of […]
5 Ways Your Content Makes Your Audience Say “Huh?”
We all know someone who can talk a mile a minute and bounce from topic to topic like lightning and then reintroduce a topic they mentioned an hour ago without skipping a beat. There they are, on a roll, talking about three unrelated things at once, and you’re passively nodding your head while you’re really […]
Content Strategy Confusion: “I Don’t Know” Really Means “No”
We were recently speaking with a prospective client — a product marketer inside a larger marketing organization — about some content creation projects, and asked him whether his company already has an enterprise-wide content strategy in place (the first of our 10 key questions about content strategy). After all, when we’re engaged for execution, we […]
Year in Review: Our Popular Posts from 2015
Our readers know we try to highlight some of our favorite reads just about every week. With the holidays upon us and the year winding to a close, we figured we’d take a look back at a year’s worth of blogging. Here are six of our own most popular content strategy and content marketing articles […]
Tales from the Turkey Table
Thanksgiving has been my favorite holiday for as long as I can remember. As a kid, I loved smelling everything cooking in the kitchen, hoping I’d be drafted as a taste-tester when the job became available (mmm, mashed potatoes). I loved having family gather at our house (or heading over to one of my aunt’s) […]
