FIS
When it comes to fintech, we go way back
THOUGHT LEADERSHIP | SALES ENABLEMENT | INTERNAL COMMUNICATIONS
Background
FIS Global is one of the world’s leading FinTech companies. As a multinational payments powerhouse, FIS operated in 50+ countries, boasts more than 20,000 clients, and moves more than $10 trillion (yeah, with a ‘t’) through its systems each and every year.
In 2015, when FIS was in the process of acquiring SunGard (where Amanda had worked in the marketing department for several years before), VERDINO was brought on board to create messaging, thought leadership content, and demand generation assets that would help propel the next phase of the company’s growth. And seven years in, we can confidently say that our work with FIS is always evolving and never boring.
The Work
How do you summarize everything that’s happened over the course of seven years? Let’s give it a shot.
We’ve worked with a variety of teams across multiple FIS business lines, departments, and regions on countless projects and initiatives. We’ve had the opportunity to work with marketers, salespeople, product managers, client success leaders, business executives, and more across the company’s centralized functions as well as lines of business including solutions for private equity, investment management, hedge funds, payments and card services, and transfer agency services.
From supporting work around the annual FIS Readiness Report to (re)writing dozens of pages of corporate website copy, to creating thought leadership pieces and developing sales presentations, to building demand gen assets and writing scripts for internal initiatives and more, we proudly have had a hand in crafting a wide range of content pieces that have fueled FIS’ continued growth over the years.
VERDINO has played a role in countless high-priority and nuanced content initiatives at FIS. I always know I can turn to Amanda and Greg for guidance on content marketing best practices, as well as for advice on our content strategy.
And when it comes to activities like defining our content workflows, developing a unifying global story, ensuring our content stays on message, and even transforming lackluster assets into content that resonates, I know I can count on them for creative and high-quality results.
SAMARA ZWANGER
Director of Content Strategy, FIS
Outcomes
Suffice it to say, VERDINO has been the thinkers and doers behind numerous successful FIS projects, programs and campaigns during the last seven years. (Otherwise we wouldn’t have been in the mix this long!)
Here are just a few achievements that stand out:
- Ideating with teams and creating campaign content became the model for other business lines to follow, with several pillar assets exceeding lead generation goals.
- Producing an array of thought leadership pillar assets that routinely exceeded lead generational goals.
- Creating sales toolkits that have aided FIS teams in closing multi-million-dollar, industry-reshaping deals.
- Writing nominations that have earned FIS numerous unpaid industry awards to add to the company’s digital trophy case.
We can’t wait to see what the future brings for our longest standing client relationship.
