IDEAS
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VERDINO ON CONTENT, COMMUNICATIONS & B2B BRANDS
Are You Making These Monstrous Content Mistakes?
For Halloween, our thoughts have turned to the insidious content strategy blindspots that hide the monsters killing your results. So in the spirit of the season, we thought we’d take a look at some common bugaboos that can creep into any company’s content operations. But never fear — we’re here with
Caption This: VERDINO & CO Behind the Scenes
We know you’ve been wondering to yourself, “What does a typical day at VERDINO & CO headquarters look like?” Wonder no more, my friends. How about one more? We know he’s cute, but let’s make this more fun. Tweet us or comment on our Facebook page with your best caption for
The Content Doctor Will See You Now
“I can’t wait to go to my annual physical appointment,” said no one ever. “I wish I could get lab work done every day,” said no one ever. “Outta my way, let me onto that scale!” said probably not many people. You see where I’m going with this. For the most
10 Content Strategy Questions Every Organization Must Answer
Sound strategy — whether corporate, business, marketing or content — comes from asking the right questions, with why being chief among the questions you should ask. Well, effective execution of your strategy requires that you ask (and answer) the right questions too. After all, a strategy is only as good as
Why Content Is the Answer to Sales & Marketing Alignment
What will it take for sales and marketing to break bread? Could content be the answer to align sales and marketing once and for all?
Wise Content Strategists Ask “Who” 10 Times
Content is a team sport. One that requires commitment, cooperation and collaboration — not only within your core content team but across organizational silos. You can’t do it all alone (and you wouldn’t want to!), so it’s important to know who will own each key element of your program. And
49 Free Stock Photo Sites Content Marketers Will Love
As a content marketer, you know the value of finding just the right image to bring text to life — even when you don’t have the budget for original photography. Luckily there are dozens of sites that publish free photos for use by web developers, content creators, bloggers and designers.
The First Tooth: Celebrating Content Marketing Breakthroughs
Today our son’s first tooth broke through. Lately, I’ve been feeling around his gums to see if all his drooling had finally culminated in a chomper. The moment I felt in there this afternoon, I gasped with excitement and squealed with delight — my baby boy hit another milestone! Like
A Tale of Two Content Marketers
If you’re reading this blog, I don’t need to tell you that in recent years there’s been a wave of information about the importance of content, specifically digital marketing or ‘content marketing’. Spurred on by significant updates to how Google delivers search results, emphasis has been placed on regularly updated,
Are Marketers At War With Consumers?
Do you view marketing as an act of brute force against the consumer? The odds are that your knee-jerk response is,“no.” But the language you use when you talk about marketing may indicate otherwise. Is your marketing-speak peppered with words like target, campaign, preempt, and penetrate? We choose the language we
