B2B MARKETING SERVICES
Services to support your success
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When it comes to B2B content and marketing communications, we cover a lot of ground. Whether you need strategic counsel to refine your brand narrative, more hands on deck to create engaging content, or something in between, we’ve got you covered. Read on to learn more about our core services.
Brand Strategy
Great content is an expression of a purposeful brand, keen audience insights, and a powerful, differentiated narrative that plays out across every word, image, and action you choose. Our B2B clients count on us to help them understand and articulate:
- Audience insights and buyer personas
- Customer journey maps
- Brand narratives
- Messaging
- Voice, tone & visual identity
Content Strategy
Companies with a well-defined, documented content strategy achieve better results with greater consistency and higher levels of efficiency than their peers. We craft content strategies that bridge brand and demand, and provide the framework necessary to guide execution.
- Content Audits
- Content Mission Statements
- Key Content Themes and Topics
- Content-Driven Campaign Ideation and Planning
- Channel and Content Distribution Strategy
- Content Operations, Workflow and Governance
Content Creation
We translate our clients’ big ideas and nuanced (often highly technical) information into compelling digital assets that are creative, clear, actionable, and effective. On any given day, you’ll find us creating:
- White papers, ebooks and research reports
- Blog posts and bylined articles
- Video scripts and podcasts
- Email newsletters and nurture campaigns
- Website copy
Sales Enablement
Revenue teams need ready access to mid- to lower-funnel content that educates, informs, influences, and convinces prospects to buy. Our sales enablement content aligns marketing and sales, and improves performance by empowering B2B sellers with top-quality:
- Sales outreach messaging
- Compelling, story-driven sales presentations
- Case studies and client success stories
- Product collateral
- One-sheets and tip sheets
Strategic Communications
We help amplify key voices — from your top executives to industry influencers, whether for your own workforce or for global audiences — with high-impact messages, outreach, and engagement programs that deliver impact. We shine the spotlight on your thought leadership, news and announcements through:
- Executive communications
- Internal communications
- Public relations, bylines and media appearances
- B2B influencer engagement
- Employee advocacy
Events & Webinars
Every event tells a story. And the last story you want to tell your customers, prospects and employees is, “This event is just like the dozens of other events you might attend this week.” We use our content-driven approach to ensure our client’s events and webinars are high-concept, information-rich, well organized, and seamlessly delivered — whether they take place in the real world, online, in the metaverse, or anywhere in between.
- Event concepts, themes and agendas
- Event website copywriting
- Speaker identification and sourcing
- Presentation creation and coaching
- Event and webinar technology advisory
- Event marketing
